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Part of plan for JPC to "regain regain its prominent global market share."
April 6, 2011
By: TOM BRANNA
Editor
NBA Star Carmelo Anthony has just inked a multi-year deal as the corporate spokesperson for Johnson Products Company, Inc. (JPC), promoting the company’s Ultra Sheen Men grooming collection. JPC’s partnership with Anthony is the first of its kind for the new management team at JPC and is part of a strategic plan to regain its prominent global market share. In 2009, JPC was acquired from Procter & Gamble with the combined investments of RC Fontis, St. Cloud Capital and Plus Factor, LLC, a...
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